Is Your Institution’s Logo Overdue for an Overhaul?
It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest overhaul.
View ArticleNew Brand for Major Banking Powerhouse Is Tangy Delicious
After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.
View ArticleUsing Culture + Design To Build a Disruptive Breakthrough Brand
Method, a scrappy, irreverent soap brand, offers financial marketers essential lessons in how to disrupt any stodgy, undifferentiated category — even banking.
View Article9 of the Most Beautiful Brand Identities in Banking
Here are nine financial institutions with gorgeous brand identities that convey the tech-savvy image needed to compete in the Digital Age.
View ArticleCase Study: How Redwood Credit Union Refreshed Its Brand
Here's how Redwood Credit Union uncovered their unique personality and voice — its brand DNA — and brought it to life.
View Article3 Banking Makeovers Spotlight Web, Branch, Brand Best Practices
Three financial institutions voluntarily submit to a critique of customer-facing brand elements. In return they get leading-edge ideas. The post 3 Banking Makeovers Spotlight Web, Branch, Brand Best...
View Article5 Ways to Make Sure Your Rebranding Project Doesn’t Fizzle
Changing a financial institution's logo should be the last step in the process. Being willing to accept views from outside of banking is key. The post 5 Ways to Make Sure Your Rebranding Project...
View ArticleThe Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort. The post The Branding Strategy Behind Truist Bank’s New Logo...
View ArticleWill Your Brand Dominate as Consumers Change Their Banking Habits?
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the significance. The post Will Your Brand Dominate as Consumers Change Their...
View ArticleWant Your Financial Institution Brand Story to Pop? Start by Saying Less
A short, focused tagline followed by an aspirational and authentic purpose paves the way for a great story – and only then come products. The post Want Your Financial Institution Brand Story to Pop?...
View ArticleBlueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear. The post Blueprint for Building a Powerful Banking Brand...
View Article5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach...
View ArticleWhy Strong Visual Branding and Communication Are Vital in Banking
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital...
View ArticleGTE Financial Sheds ‘Credit Union’ Label While Repositioning Its Brand
While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here. The post GTE Financial Sheds ‘Credit...
View Article25 Of The Coolest Vehicle Designs From Banks And Credit Unions
Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far. The post 25 Of The Coolest Vehicle Designs From Banks And Credit Unions...
View Article11 Tips For Building A World-Class Brand Identity
By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building principles. The post 11 Tips For Building A World-Class Brand...
View ArticleAunt Sophie: The Unexpected Credit Union Spokeswoman
A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman. The post Aunt Sophie: The Unexpected Credit Union Spokeswoman...
View ArticleHow a Small Credit Union Transformed Its Frumpy Image Overnight
Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and sophisticated. The post How a Small Credit Union Transformed Its Frumpy Image Overnight...
View Article10 Logos From Big Banking Brands Redesigned by The Financial Brand
To stay relevant, modern brands need to update their logo on a regular basis. Here are 10 logos from banks and credit unions redesigned by The Financial Brand. The post 10 Logos From Big Banking Brands...
View Article9 Beautiful Integrated Brand Identities from Retail Banks
Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look like. The post 9 Beautiful Integrated Brand Identities...
View ArticleCredit Union Launches New Brand, Becomes Bridge Credit Union
Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand identity. The post Credit Union Launches New Brand, Becomes Bridge Credit...
View ArticleFrost Bank: One of the Most Beautiful Brand Identities in the Banking World
Frost has one of the coolest brand identities in banking. Enjoy this huge visual gallery with over 17 ideas that will leave you inspired. The post Frost Bank: One of the Most Beautiful Brand Identities...
View ArticleBreakthrough Brand Spotlight: The Kiwibank Brand Identity
A massive photo tour of the Kiwibank brand with over 30 images. Take a look and see why this is one of The Financial Brand's favorites. The post Breakthrough Brand Spotlight: The Kiwibank Brand...
View ArticleBranding Beyond ‘Community’: WinSouth Repositions Its Identity
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys. The post Branding Beyond ‘Community’: WinSouth Repositions Its Identity...
View ArticleNimble Rebranding
Cash Doctors knew their name was dated and it was time to find a new one. Read about their rebranding process and how they evolved into ‘Nimble’ in this Q&A interview. The post Nimble Rebranding...
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